◆ Owned Mega Concept · $10,000,000 Budget
SwEygpt — Egypt meets Sweden.
A Flagship Expansion & Growth Platform by Investable Studio
SwEygpt is our most ambitious owned concept — a bilateral bridge between Egypt and the Nordic market, designed to take 10 carefully selected Egyptian brands global, starting with Sweden. We build and operate the entire platform. The brands bring the capital, stock, and market fuel.
The Core Concept
TestHub — The Platform
A physical multi-brand retail space combined with a shared warehouse facility and a fully managed e-commerce operation, located in Sweden and run entirely by Investable Studio.
Physical Store
Multi-brand retail flagship in Sweden, curated and operated by Investable Studio.
Warehouse & Logistics
Shared Nordic logistics infrastructure across all ten brands in the cohort.
E-Commerce Platform
Unified online platform serving Sweden first, then the wider Nordic region.
Brand Operations
Marketing, sales, compliance, and consumer relationships managed end-to-end.
What Investable Studio Provides
- Full concept development
- Physical store setup
- Warehouse management
- E-commerce platform
- Brand curation
- Market intelligence
- Nordic expansion roadmap
- Legal & regulatory compliance
What Brands Provide
- Capital investment
- Product stock
- Marketing budget
- Brand assets
- Product line updates
- Dedicated brand representative
- Commitment to Nordic standards
- Long-term platform commitment
Brand Selection
10 slots. 10 Egyptian brands. One Nordic stage.
BRAND SLOT — OPEN
BRAND SLOT — OPEN
BRAND SLOT — OPEN
BRAND SLOT — OPEN
BRAND SLOT — OPEN
BRAND SLOT — OPEN
BRAND SLOT — OPEN
BRAND SLOT — OPEN
BRAND SLOT — OPEN
BRAND SLOT — OPEN
Are you an Egyptian brand ready to scale to the Nordics? Apply for a TestHub brand slot.
Apply for a SlotA $10 million platform. Built to last decades.
Infrastructure
Retail & Warehouse Setup
Technology
E-Commerce & Operations Platform
Brand & Market
Go-to-Market & Brand Launch
Operations
Team, Operations & Expansion
Two markets. Three phases. One legacy.
Sweden Launch 🇸🇪
TestHub Sweden opens — first cohort of 10 Egyptian brands enters the Nordic market.
Year 1 — establish flagship retail and e-commerce platform
Nordic Expansion 🇳🇴🇩🇰🇫🇮
Platform extends to Norway, Denmark, and Finland through unified logistics and digital infrastructure.
Years 2–3 — replicate proven model
Reverse Corridor 🇸🇪→🇪🇬
Nordic and European brands enter Egypt through TestHub Cairo. The bridge becomes bilateral.
Years 3–5 — institutionalised trade infrastructure